Let’s Football Campaign Launched To Promote ISL 2014

The Hero Indian Super League has launched its official TV campaign titled ‘C’mon India, Let’s football’, kick-starting an extensive marketing campaign in the run-up to the football tournament’s inaugural game on October 12.

The campaign was launched on September 7 with a panoramic 100 second film capturing the “hopes of 1.2 billion people to live their dream of building a footballing nation”.

“Conceptualised by Ogilvy & Mather, the TV commercial urges Indians to be part of their very own league with a simple yet powerful phrase,” the ISL said in a statement. With a peppy soundtrack composed by Amit Trivedi, it captures the spirit of hundreds of millions of fans across India.

Football Indian Super League 2014: Full Schedule

“Be it the fishermen of Kerala, the dancers from Rajasthan, or the monks in the northeast, everybody is gripped with the football fever.

The combined effort, passion and power of Indian fans eventually takes shape of a unique and panoramic human stadium. ”The film ends with hope in the eyes of young kids as the sky fills with raining footballs.

This film signifies the birth of a billion hopes and dreams for a future in football,” the statement added.

The film was a magnum-opus project shot across 20 plus locations in India by Manoj Pillai (ThinkPot films). The campaign was launched during Sunday’s T20 cricket match between India and England – followed by a heavy promotional blitz across Star Network.

Social media sentiment for the campaign are very positive – with fans eagerly awaiting the start of the tournament and football action in India!

Gayatri Yadav, Marketing Head, Star India said, “The single line brief for the campaign was ‘the birth of a footballing nation’.

The creative is loyal to the magnitude of this project and brings alive the dreams, aspirations and talent that will ultimately see India take its rightful place in football world.”

Top 7 Best Home Exercise Equipment for Seniors

Exercise is an important part of maintaining a healthy lifestyle, but it can also be tons of fun for everyone.

Exercise equipment for buffers helps them take advantage of a low impact workout for mental and physical health. However, the fitness equipment must be designed to help seniors and never damage their body's. Today's technology recognizes the benefits of making senior friendly fitness equipment which absorbs the shock of using machines like fitness rowing machines, an elliptical trainer, treadmills or an whole body vibration machine.

Dumbbells

Dumbbells comes in many sizes, from 1 pound to over 100 pounds. The elderly can use several light weight dumbbells to carry out a variety of strengthening exercises for example bicep curls, wrist curls, tricep exercises and shoulder exercises. CDC has recommended that seniors purchase a set of two dumbbells of the following weights: 2, 3 and 5 pounds for women and 3, 5 and 8 pounds for males. Acquiring several different dumbbells makes it possible for you to use more weight for stronger muscles and fewer weight for weaker ones.

Elliptical

The elliptical trainer provides a walking-running experience without the jarring around the hips and knees while strengthening the legs, arms, back, and stomach area.

Recumbent Bicycle

Recumbent bicycles provide a great aerobic exercise. They offer a similar training as the elliptical trainers but possess a seat with back support which makes exercising easier for people that have back problems.

Resistance Bands

Resistance bands are flexible bands of rubbery material you can use to perform various muscular strengthening exercises. The resistance is a result of the tension of the bands instead of from the force of gravity. Resistance bands are of different levels of resistance but one lightweight band may be sufficient for seniors because the level of resistance can be increased or decreased by putting less slack or even more slack when performing an exercise

Weight Stack Machine

Weight stack machines offer great strength building options. Most weight stack machines offer you multiple exercise options so that you can get a full body work out.

Treadmill

Treadmills are great for aerobic exercise; implementing a switch in walking and running in the different levels of height available can boost the intensity of a work out and heart rate. This option however can be harder around the hips and knees, talking to a doctor before beginning is highly recommended before using treadmills for exercising.

Shoes

For seniors who enjoy walking for exercise, shoes are essential for support. The feet can are afflicted by a various issues for example plantar fasciitis, Achilles tendinitis and sesamoiditis. Buy shoes in line with the exercise you will be doing, be it walking or strength training. Based on the U.S. Center for Disease Control (CDC), tennis shoes with good support are suitable for weight training. If you have foot problems, you might like to see a podiatrist about using orthotics inside your shoes for extra support.

Importance Of Abs Exercises In Sports

The abdominal muscles is a high priority for a lot of exercise enthusiasts and athletes alike. While a sculpted six-pack is recognized as an attractive feature, your abdominal muscles also serve important functional roles. Athletes looking to perform at their best and revel in all of the other possible benefits of overall fitness should effectively strengthen during sex through exercises.

Maintaining Balance

Your abdominal muscles play a vital role in sports performance because of their influence over your ability to keep balance. While maintaining balance is commonly easy when you are standing still, it may be more difficult when you are running, skating or jumping. Strong abdominal muscles help to keep your body balanced at its center of gravity, that is in your abdominal region, just beneath your bellybutton.

Lower-Back Injuries

Many sports involving bending over, rotating your spine, arching the back and shooting a ball or puck use strength out of your back. Overuse and misalignment of the spine can cause serious injuries, however your abdominal muscles work to prevent such occurrences. Whenever your abs are stable and powerful, they create a force to stabilize the back, which can prevent injury. Your abdominal muscles also assisted in the maintenance of correct posture, which will help you avoid lower-back pain.

Facilitating Power Your Body

Athletes of all types, from pitchers to javelin throwers, recruit muscles from across all of their bodies to throw with force. Doing this provides you with a great advantage, as the legs and back contain bigger muscles than your arms alone. Your abdominal muscles get this to increased power possible, because these muscles channel energy and force out of your lower body to your upper body and the other way around. Tapping power from all over your body as opposed to just certain muscle groups can greatly raise your performance.

Maintaining Proper Form

Using a strong set of abdominal muscles will ensure that you simply maintain proper form while rowing, skating or running. Your abdominal muscles could keep your body properly aligned, that is important for preventing sloppy form, which results in wasted energy. In sports, the very best form to maintain is that which supplies the most efficient use of your energy. Strong abdominal muscles can help ensure that you don't rock laterally, flail or compromise your form and waste energy in almost any other manner.

Best Exercise For Cancer Patients

It is a great and major accomplishements for any cancer patients to get through cancer treatment and survive. Next, most, if not all, survivors customize the priority in their life: keeping cancer from recurrence. You have the latest research suggests that physical exercise might help cancer patients.

Majority of cancer aptietns may probably consider what to do to stay healthy if they managed to get through a long and rough road of cancer diagnosis and treatment. However, what's the best way to keep fit and extend health in long-term? Specialists from Modern Cancer Hospital Guangzhou will show you the relationship between exercise and cancer.

Exercise for cancer patients 

In most cases, the benefits of exercise for the population in general are well documented but let's say you're a cancer patient, what's inside it for you.The benefits for cancer survivors tend to be the same as for anyone else and can include increased fitness, a leaner body, stronger muscles and fewer chance of gaining weight. It can also improve an individual's mobility, allow them to enjoy activities from the house and prevent isolation. It may also make them feel less tired after their cancer treatment which help them sleep better.

Stretching

For many cancers that require surgery, people may go through particular weakness in certain areas of their bodies, Gardiner said. For example, breast cancer survivors who've undergone mastectomies may feel weakness in which the rotator cuff may be, at their shoulder girdles, she said.You will find exercises specifically to strengthen the shoulder," Gardiner said. Ladies who had breast cancer may want to do an exercise by which they face a wall and “walk” their arms in the wall to increase their flexibility.

Flexibility exercises

Flexibility exercises (stretches) lengthen muscles and tendons. Stretching improves or maintains the flexibleness and strength of muscles and joints. Joint and muscle flexibility is reduced by a few cancer treatments and naturally as we grow older. Regular stretching helps to delay any decrease in flexibility and overcome stiffness.

Floor exercises

Your pelvic floor muscles span the foot of your pelvis and support your bowel and bladder, as well as your uterus if you're a woman. In addition to providing support, strong pelvic floor muscles are essential for control of urination and faeces, normal sexual function and stability from the abdomen and spine.Like other muscles, your pelvic floor may become weak. Factors that can bring about pelvic floor weakness or damage, include.

Improved Appetite

Malnutrition and dehydration are typical concerns among cancer patients. Treatments like chemotherapy, radiation and pain medication can frequently cause reduced appetite, which could quickly lead to malnutrition and dehydration. With no proper nutrients and hydration, your body is unable to fight off illness. For this reason, symptoms of cancer and side effects of treatment may become worse. Regular exercise can significantly improve appetite, which greatly cuts down on the risks of malnutrition.

Improved Body Function

With regards to physical fitness, cancer patients receive the same benefits as everybody else. However, for people with cancer, the benefit of improved total body function is even more significant. Because of chemotherapy and pain management methods, almost all cancer patients experience decreased body function. This often includes bowel and urinary disturbances, decreased mobility and general pains and aches.

Perfect Summer Activities For Kids

Summer can be a challenging time for kids with special needs and their parents. Many families face home loan business school and therapeutic hours. This might leave parents with additional time to fill during the day. Parents will also be on alert as kids with behavioral or social skill challenges encounter bullies and controlling peers at parks. A vacation to a recreational center may seem like a simple answer for some families, although not always the most accommodating for a kid with physical disabilities or special needs. summer activities for kids to do together with your child that don’t require weeks of planning.

Pretty Cork Stamps

Easy methods to keep little ones entertained all summer long.Little artists can brighten cards, envelopes, bags, and tags with graphic vegetable and fruit motifs simply by repurposing a few corks as stamps. Just add ink along with a little imagination for custom party invitations, stationery, gift tags, and labels for the kitchen creations.

Paper Shred

Babies are thrilled to begin developing control over their surroundings as well as their limbs. Tearing paper attracts little ones, because it allows them to use their new-found skills to alter the way an object looks. Additionally, it makes a really cool sound. So gather newspapers, spam,

Dine al Fresco

Just because you’ve needed to cut back on restaurant bills doesn’t mean you can’t eat at restaurants. Drag the high chair in to the yard or pack the booster for any trip to the park and bon appétit, you now may eat. You’ll both benefit from the change of scenery, and also the squirrels will enjoy the fallen cheerios your darling leaves on the floor.

Potted Chocolate-Mint Puddings

Kids will love making (and eating) these potted pudding desserts cleverly disguised as seedlings. Put into glass flowerpot votives and topped with crushed chocolate-cookie "dirt", this chocolate-mint pudding treat may have all the adults fooled.

Cardboard Tube Space Ship

It's not necessary to be a rocket scientist to build one of these simple svelte spacecrafts. All you'll need may be the right stuff: cardboard, glue, tape, along with a big dose of aeronautic creativity.

Funny Summer Hats

Regardless of whether you use a baseball cap or sailor's hat to create this headgear, your kids will like wearing it and their delicate skin is going to be protected from the sun.

Best Yoga Poses For Beginners

Yoga is not only great exercise for the body physically. It's also a wonderful way to relax the mind and body, assisting to improve children’s reception for learning and speech. Yoga is getting recognized and popularized for its health benefits, but is less known for its significant benefits for mental health, learning and cognitive benefits. Yogic uplifts our mood, reinforces natural kinetic learning, brings clarity to create better decisions, and increases language reception and retention.

Beginner yoga poses look easy initially, but after holding your body still and feeling your muscles burn, you'll realize these poses would be the ticket to rocking your swimsuit. Listed here are seven beginner yoga poses to strengthen and tone your bikini body.

Downward-Facing Dog

Begin your hands and knees together with your knees slightly behind your hips. Raise yourself up on your hands and feet, trying to press your heals towards the floor. You likely can't do it completely at first but simply go as far as you can. You ought to be forming a triangle shape on your own and the floor. Hold this pose for 15-30 seconds after which return to the starting position.

Child's Pose

Begin your hands and knees together with your knees slightly behind your hips. Relax the sofa back onto your toes, attempting to push your butt into the ground. Simultaneously, extend your arms out as far before you as you can. Hold this pose for 15-30 seconds after which return to the starting position.

Standing Forward Bend

From downward dog, walk or jump the feet toward your hands, and bring unwanted weight to your heels. You can grab your hands on your elbows, let your arms hang, put your fingers or palms on the ground, or even grab hold of your ankles or calves. Try these variations to find the forward bend that you want best. To come out of this posture, roll your spine up, one vertebra at any given time, until you’re standing up straight. Take the head up last, going for a deep inhale as you raise your chin up to a neutral position.

Lunge

The lunge is really a powerful yoga pose, too! From standing, step your right foot forward, and bend your right knee to ensure that just your left toes take presctiption the floor. Keep your left leg straight, and slide it backwards, if you want to. You want your right thigh parallel towards the floor and your left leg straight out behind you. You may either leave your palms or fingertips on the ground or lift your arms up too deep, if you feel like you’ve got good balance within this posture. Hold this pose for 10 deep breaths, then repeat around the opposite side. To come out of lunge, take the back knee to the floor and take a seat on your knees.

Bridge Pose

This posture stretches and strengthens without having to be too strenuous. Begin lying on your back with your arms by your sides, and produce your feet close to your bottom. Press the feet into the floor and tense your bottom, lifting the sofa and lower and middle back away of the floor. You’re going for an upright line that begins at the knees and goes up to your chest. Hold for 10 deep breaths, then release slowly back to the floor.

Reclined Twist

This really is one of my favorite yoga poses ever. Lie lying on your back with your arms stretched out either to side. Bring your feet toward your body, so that your knees are bent, then enable your knees fall to the right so far as they can go without lifting your upper body from the floor. Complete the pose by gently turning your face to the left. You can hold this for as much as 60 seconds, then repeat around the opposite side.

Best Nutrition For Healthy Body

A healthy diet should include a wide variety of nutritious foods for sufficient consumption of all nutrients, including minerals and vitamins. Foods to include are breads, pastas, liver organ, fish, fruits and vegetables. A healthy diet will help you maintain a healthy body weight and reduce your risk of many diet-related chronic diseases, for example cardiovascular disease, type 2 diabetes and some cancers.

Healthy Nutrition is especially important for those who have cancer because both the illness and it is treatments can change the way you eat. Cancer and cancer treatments also affects the way your body tolerates particular foods and uses nutrients.The nutrient needs of individuals with cancer vary from individual to individual. Your doctor, nurses, and a registered dietitian will help you identify your nutrition goals and plan methods to help you meet them. Eating well when you are being treated for cancer might.

Fruits

don't believe just apples or bananas. All fruits are great choices. Be sure to try some "exotic" fruits, too. What about a mango? Or a juicy pineapple or kiwi fruit! Whenever your favorite fresh fruits aren't in season, consider using a frozen, canned, or dried number of a fresh fruit you enjoy. One caution about canned fruits is they may contain added sugars or syrups. Make sure and choose canned varieties of fruit packed in water or perhaps in their own juice.

vegetables

try something totally new. You may find that you love grilled vegetables or steamed vegetables by having an herb you haven't tried like rosemary. You are able to sauté (panfry) vegetables in a non-stick pan having a small amount of cooking spray. Or try frozen or canned vegetables for any quick side dish - just microwave and serve. When attempting canned vegetables, look for vegetables without added salt, butter, or cream sauces. Invest in going to the produce department and seeking a new vegetable each week.

foods

you might automatically think of a glass of low-fat or fat-free milk if somebody says "eat more dairy products." But how about low-fat and fat-free yogurts without added sugars? They are available in a wide variety of flavors and can be an excellent dessert substitute for those with a sweet tooth.

Proteins

We want protein for growth, to correct body tissue, and to keep our natural defenses healthy. When your body doesn’t get enough protein, it could break down muscle for the fuel it requires. This makes it take longer to recover from illness and may lower resistance to infection. Individuals with cancer often need more protein than normal. After surgery, chemotherapy, or radiation therapy, extra proteins are usually needed to heal tissues which help fight infection.

Fats

Fats play an important role in nutrition. Oils and fats are made of fatty acids and serve as an abundant source of energy for the body. Your body breaks down fats and uses these to store energy, insulate body tissues, and transport some kinds of vitamins through the blood.

Carbohydrates

Carbohydrates would be the body’s major source of energy. Carbohydrates provide the body the fuel it requires for physical activity and proper organ function. The very best sources of carbohydrates - fruits, vegetables, and whole grain products - also supply needed minerals and vitamins, fiber, and phytonutrients towards the body’s cells.