The campaign was launched on September 7 with a panoramic 100 second film capturing the “hopes of 1.2 billion people to live their dream of building a footballing nation”.
“Conceptualised by Ogilvy & Mather, the TV commercial urges Indians to be part of their very own league with a simple yet powerful phrase,” the ISL said in a statement. With a peppy soundtrack composed by Amit Trivedi, it captures the spirit of hundreds of millions of fans across India.
Football Indian Super League 2014: Full Schedule
“Be it the fishermen of Kerala, the dancers from Rajasthan, or the monks in the northeast, everybody is gripped with the football fever.
The combined effort, passion and power of Indian fans eventually takes shape of a unique and panoramic human stadium. ”The film ends with hope in the eyes of young kids as the sky fills with raining footballs.
This film signifies the birth of a billion hopes and dreams for a future in football,” the statement added.
The film was a magnum-opus project shot across 20 plus locations in India by Manoj Pillai (ThinkPot films). The campaign was launched during Sunday’s T20 cricket match between India and England – followed by a heavy promotional blitz across Star Network.
Social media sentiment for the campaign are very positive – with fans eagerly awaiting the start of the tournament and football action in India!
Gayatri Yadav, Marketing Head, Star India said, “The single line brief for the campaign was ‘the birth of a footballing nation’.
The creative is loyal to the magnitude of this project and brings alive the dreams, aspirations and talent that will ultimately see India take its rightful place in football world.”
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