Friday 26 September 2014

Best Yoga Poses For Neck Pain Relief

Neck pain can contribute to stress and discomfort on many levels. There’s a reason people use the phrase "pain in the neck" when referring to something highly irritating! Chronic pain can lead to insomnia and depression, so it’s important for your overall health to get your body back into balance.

Cat/Cow Pose

Provides a good warm-up, feels amazing, and allows you to both rest and flex your neck. Channel feline grace and bovine calm as you move.

Neck Rolls

Simple and can be done anywhere. Be careful not to take your head too far back when rolling in that direction.

Standing Forward Fold

Your neck gets to hang loose and be itself.

Child’s Pose

Your head is supported like a bebe, with an easy stretch in the opposite direction of text neck, gently righting the wrong.

Corpse Pose

Instead of the weight of the world falling on your neck and head as your bleary eyes scan your screen, you are at rest. You can relax in full support and look at the sky…or the back of your eyelids.

Thursday 25 September 2014

Let’s Football Campaign Launched To Promote ISL 2014

The Hero Indian Super League has launched its official TV campaign titled ‘C’mon India, Let’s football’, kick-starting an extensive marketing campaign in the run-up to the football tournament’s inaugural game on October 12.

The campaign was launched on September 7 with a panoramic 100 second film capturing the “hopes of 1.2 billion people to live their dream of building a footballing nation”.

“Conceptualised by Ogilvy & Mather, the TV commercial urges Indians to be part of their very own league with a simple yet powerful phrase,” the ISL said in a statement. With a peppy soundtrack composed by Amit Trivedi, it captures the spirit of hundreds of millions of fans across India.

Football Indian Super League 2014: Full Schedule

“Be it the fishermen of Kerala, the dancers from Rajasthan, or the monks in the northeast, everybody is gripped with the football fever.

The combined effort, passion and power of Indian fans eventually takes shape of a unique and panoramic human stadium. ”The film ends with hope in the eyes of young kids as the sky fills with raining footballs.

This film signifies the birth of a billion hopes and dreams for a future in football,” the statement added.

The film was a magnum-opus project shot across 20 plus locations in India by Manoj Pillai (ThinkPot films). The campaign was launched during Sunday’s T20 cricket match between India and England – followed by a heavy promotional blitz across Star Network.

Social media sentiment for the campaign are very positive – with fans eagerly awaiting the start of the tournament and football action in India!

Gayatri Yadav, Marketing Head, Star India said, “The single line brief for the campaign was ‘the birth of a footballing nation’.

The creative is loyal to the magnitude of this project and brings alive the dreams, aspirations and talent that will ultimately see India take its rightful place in football world.”

Thursday 18 September 2014

Top 7 Best Home Exercise Equipment for Seniors

Exercise is an important part of maintaining a healthy lifestyle, but it can also be tons of fun for everyone.

Exercise equipment for buffers helps them take advantage of a low impact workout for mental and physical health. However, the fitness equipment must be designed to help seniors and never damage their body's. Today's technology recognizes the benefits of making senior friendly fitness equipment which absorbs the shock of using machines like fitness rowing machines, an elliptical trainer, treadmills or an whole body vibration machine.

Dumbbells

Dumbbells comes in many sizes, from 1 pound to over 100 pounds. The elderly can use several light weight dumbbells to carry out a variety of strengthening exercises for example bicep curls, wrist curls, tricep exercises and shoulder exercises. CDC has recommended that seniors purchase a set of two dumbbells of the following weights: 2, 3 and 5 pounds for women and 3, 5 and 8 pounds for males. Acquiring several different dumbbells makes it possible for you to use more weight for stronger muscles and fewer weight for weaker ones.

Elliptical

The elliptical trainer provides a walking-running experience without the jarring around the hips and knees while strengthening the legs, arms, back, and stomach area.

Recumbent Bicycle

Recumbent bicycles provide a great aerobic exercise. They offer a similar training as the elliptical trainers but possess a seat with back support which makes exercising easier for people that have back problems.

Resistance Bands

Resistance bands are flexible bands of rubbery material you can use to perform various muscular strengthening exercises. The resistance is a result of the tension of the bands instead of from the force of gravity. Resistance bands are of different levels of resistance but one lightweight band may be sufficient for seniors because the level of resistance can be increased or decreased by putting less slack or even more slack when performing an exercise

Weight Stack Machine

Weight stack machines offer great strength building options. Most weight stack machines offer you multiple exercise options so that you can get a full body work out.

Treadmill

Treadmills are great for aerobic exercise; implementing a switch in walking and running in the different levels of height available can boost the intensity of a work out and heart rate. This option however can be harder around the hips and knees, talking to a doctor before beginning is highly recommended before using treadmills for exercising.

Shoes

For seniors who enjoy walking for exercise, shoes are essential for support. The feet can are afflicted by a various issues for example plantar fasciitis, Achilles tendinitis and sesamoiditis. Buy shoes in line with the exercise you will be doing, be it walking or strength training. Based on the U.S. Center for Disease Control (CDC), tennis shoes with good support are suitable for weight training. If you have foot problems, you might like to see a podiatrist about using orthotics inside your shoes for extra support.